Services

Getting to know you.

Before we create and execute your plan for success, we get to know you first. How is your product perceived? What is the critical need of your target audience? What are the dynamics of the marketplace? What is the competition up to?

This is how we uncover opportunities. Some of the methods we employ include:
• Dealer/customer focus groups and surveys
• Mystery shopping
• Web site and advertising analysis
• Sales force interviews and ride-along
• Competitive positioning analysis
• Brand mapping
• Industry resources

Plan your work…

Everyone loves a clever ad on TV. But when it comes to remembering the name of the product being advertised, it escapes them more often than not. That ad was too clever for its own good—it did not meet the critical need of its target audience.

Above & Beyond has experience developing integrated marketing plans that chart a course for success.We develop a position that your brand can plant firmly in the marketplace.We strategize to determine the best way to communicate with your audience. And we provide creativity that not only gets noticed, but your brand leaves an indelible impression.

We can help you develop the following for your brand:
• Problems and Opportunities
• Positioning Statement
• Creative Platform
• Objectives & Strategies
• Effective Tactics

…work your plan.

Once we know what we want to accomplish and how we are going to go about accomplishing it, it’s time to get creative. Creative that stops the target audience in their tracks. Creative that speaks their language and fulfills their critical need. Creative that focuses on your brand’s unique selling proposition.

Our creative services include:
• Print Collateral
• Web Site/Interactive
• Social Media
• Print Advertising
• Public Relations
• Direct Marketing
• Show Displays
• Brand Identity
• Point-of-Purchase
• Packaging
• YouTube Video
• Broadcast Advertising (TV & Radio)
• Sales Promotion
• Presentations