The North Dakota Soybean Growers Association membership drive is in full swing. A&B assisted the effort with an ad campaign that includes a cover wrap and ad. The ads are variable, sending a slightly different message to different target groups receiving the association’s publication. The call to action includes an incentive to join or renew membership during a regional trade show. A&B is in process of developing the trade show materials. In addition to the membership drive, A&B is assisting the NDSGA with sponsorship development through the P.O.D. program, which provides exposure for sponsors through advertising, direct marketing trade show and event opportunities.