The ZeroTie brand is a revolutionary product. It’s the only functional, truly hands-free method of tightening and loosening shoelaces. A&B has developed the new brand’s identity, is creating communications to promote the invention with investors and footwear brands, and is producing tactics that will generate public awareness. A&B produced the website for the parent company, Palidium, Inc. as well as an introductory YouTube video, which was produced on a shoestring budget.
(pun intended)