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Innocast Direct Marketing

Aug 16, 2013   //   by greg   //    //  No Comments

Innocast, the artisans of high end recognition awards, employed A&B to develop a self mailer to pre-qualify buyers of recognition awards and determine which companies should receive their expensive to produce product catalog. A&B helped position Innocast with a highly targeted mailing campaign that featured humorous, oversized post cards meant to garner attention and feature specific capabilities of Innocast.

K2 Logistics Postcard Campaign

Aug 15, 2013   //   by greg   //    //  No Comments

K2 Logistics is a small, aggressive third party logistics firm based in Egan. We employed a post card campaign designed to get the brand noticed, introduce the company to a highly targeted audience and turned cold leads into warm leads. Some of the oversized cards promoted specific areas of expertise, while others supported activities at K2 regional offices throughout the country.