The North Dakota Soybean Council promotes the soybean industry in their state. They often have customers from around the globe come to N.D. to see this flourishing industry first hand. The NDSC wanted to be able give these VIPs something that would leave an indelible impression, and asked Above & Beyond to develop a beautiful coffee table style photo book. The book depicts the proud men and women who plant, grow and harvest this vital crop. It’s a prize possession of those who came to witness the success story that is N.D.
For several years during the construction of Target Field, the Minnesota Ballpark Authority relied on A&B to produce their annual report. This report, as well as several other tactics A&B produced for the MBA, kept the public informed on the ballpark’s progress and an accounting of public finances. The piece pointed out construction milestones and focused on issues such as green building, minority hiring, water management and public transportation objectives that were met.
Among several other tactics such as print and broadcast ads, Above & Beyond produced the quarterly newsletter for the Local 49 Operating Engineers Union. This piece provided valuable information for the membership about union business and news. It probably isn’t often that the art director is the same person that is able to help develop content, write headlines and copy edit without involving a team. Above & Beyond is a one stop shop that offers complete capabilities while keeping the overhead low.
If you’ve stood in a cold river in pursuit of a rainbow, it’s likely you’ve owned a pair of Hodgman waders. For several years, A&B helped to promote this storied brand as agency of record. A&B developed many marketing communications tactics for Hodgman, and the creative clicked with avid outdoors people, and the catalog was a project we looked forward to every year.
For over 60 years, the Stearns brand was synonymous with personal flotation devices. But they actually manufactured hundreds of products in dozens of categories; from water safety products to boat towables, from waders to camping gear. Before being acquired by Coleman, Stearns turned to A&B to promote the brand. We developed a complete strategic integrated marketing plan that positioned the brand and charted a course for success. A&B became intimate with the brand and products, and produced highly effective catalogs, advertising and websites for Stearns.
Armament Systems and Procedures (ASP), a leader in accessories for the police community, turns to Above & Beyond to produce catalog pages for its many distributors. Lots of products are on each spread, and it’s our job to make ASP stand out from the competition (who also have pages in the same catalog). We also ensure all of the product information is spot on.
Above & Beyond was the agency of record for this dynamic brand for several years. A&B developed a sound integrated and strategic plan for Knight Rifles and produced impactful graphics that promoted its storied line of products. Chief among the tactics was the annual catalog. This was the most important method to position the brand, introduce new products and communicate vital details to retailers and the legion of muzzle loader enthusiasts.
