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Print Ads

Aug 16, 2013   //   by greg   //    //  No Comments

Print ads may not be the most vital tactic any longer, but they are still an important part of any good marketing mix. Whether a brand is looking to increase their awareness with their target audience or illicit a direct response, A&B can create an ad campaign that sets itself apart from the clutter and resonates with your customers.

Birchwood Casey

A&B produced a series of print and online ads for Birchwood Casey, makers of shooting accessories. Despite the small ad units, the A&B ad campaign was able to make a big impact. Because A&B was able to creatively communicate the Dirty Bird brand’s unique selling proposition, the ad campaign in several outdoor enthusiast publications generated a lot of web traffic for Birchwood Casey.


A&B developed a number of tactics to help buoy the Stearns brand. This trade ad promoted Stearns dominance in the personal flotation device category, and also showed that Strearns offered a number of products in several other outdoor categories.

Anchor Wall Systems

A&B managed Anchor’s incredible library of image assets, from products to projects to technical. We generated a high volume of communications, including several ad campaigns, to support their licensee network and promote the Anchor brand.

K2 Logistics

K2 didn’t do a lot of advertising, but they are a philanthropic organization that supports a number of causes and cultural activities. This ad appeared in the Oratorio Society of Minnesota program.


NDSGA Advertising

Aug 16, 2013   //   by greg   //    //  No Comments

The North Dakota Soybean Growers Association membership drive is in full swing. A&B assisted the effort with an ad campaign that includes a cover wrap and ad. The ads are variable, sending a slightly different message to different target groups receiving the association’s publication. The call to action includes an incentive to join or renew membership during a regional trade show. A&B is in process of developing the trade show materials. In addition to the membership drive, A&B is assisting the NDSGA with sponsorship development through the P.O.D. program, which provides exposure for sponsors through advertising, direct marketing trade show and event opportunities.