For over 60 years, the Stearns brand was synonymous with personal flotation devices. But they actually manufactured hundreds of products in dozens of categories; from water safety products to boat towables, from waders to camping gear. Before being acquired by Coleman, Stearns turned to A&B to promote the brand. We developed a complete strategic integrated marketing plan that positioned the brand and charted a course for success. A&B became intimate with the brand and products, and produced highly effective catalogs, advertising and websites for Stearns.